Karl Gerstner: Designing Programmes - (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Swiss designer and artist Gerstner had a significant influence on typography and the history and development of postwar graphic design. This volume is one of his most important and influential works, in which Gerstner provides a basic introduction to his design methodology and suggests a model for design in the early days of the computer era.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Swiss designer and artist Karl Gerstner (1930-2017) had a significant influence on typography and the history and development of postwar graphic design. <i>Designing Programmes</i> is one of his most important and influential works. It was first published in 1964, and reissued in a new design by Lars Müller Publishers in 2007; both editions are now rare (the first almost completely unavailable). Now, Lars Müller reissues the book with its original design.</p><p>Here, across four essays, Gerstner provides a basic introduction to his design methodology and suggests a model for design in the early days of the computer era. Gerstner's innovation was to propose a rule set or system defined by the designer that would determine all aesthetic decisions for a given product: for example, a logo might also function as a layout grid system or inspire a font. Today the book is especially topical in the context of current developments in computational design. With many examples from the worlds of graphic and product design, music, architecture and art, <i>Designing Programmes</i> inspires the reader to seize on the material, develop it further, and integrate it into his or her own work.</p>
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