Sprint - by Jake Knapp & John Zeratsky & Braden Kowitz (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>From three design partners at Google Ventures, a unique five-day process--called the sprint--for solving tough problems using design, prototyping, and testing ideas with customers.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b><i>NEW YORK TIMES</i> BESTSELLER</b><br> <b><i>WALL STREET JOURNAL</i> BESTSELLER</b> <p/> <b>"<i>Sprint</i> offers a transformative formula for testing ideas that works whether you're at a startup or a large organization. Within five days, you'll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes." --Eric Ries, author of <i>The Lean Startup</i></b> <p/> <b>From three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies.</b> <p/>Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? <p/>Now there's a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. <p/>A practical guide to answering critical business questions, <i>Sprint</i> is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It's for anyone with a big opportunity, problem, or idea who needs to get answers today.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>Read this book and do what it says if you want to build better products faster.<br><b>- Ev Williams, founder of Medium, Blogger, and Twitter</b><br><br>Sprint teaches you a novel process for solving really thorny problems in just 5 days. It's full of helpful, entertaining stories that will make it easier for you to succeed. What more, exactly, would you demand from a book? I wish all business books were this useful.<br>- <b>Dan Heath, co-author of <i>Made to Stick</i>, <i>Switch</i>, and <i>Decisive</i></b><br><br>The key to success, often, is building the right habits. But which habits work best? <i>Sprint</i> offers powerful methods for hatching ideas, solving problems, testing solutions--and finding those small, correct habits that make all the right behaviors fall in place.<br>- <b>Charles Duhigg, author of <i>The Power of Habit</i></b><br><br>To quote one of my colleagues, "don't get ready, get started". Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint.<br><b>- Tim Brown, CEO of IDEO and author of <i>Change By Design</i></b><br><br>"Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp's <i>Sprint</i> is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world."<br><b>--Beth Comstock, vice chair of GE</b><br><p/><br></br><p><b> About the Author </b></p></br></br>Jake Knapp created the Google Ventures sprint process and has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is currently among the world's tallest designers. <p/>John Zeratsky has designed mobile apps, medical reports, and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee of FeedBurner, which Google acquired in 2007. John writes about design and productivity for <i>Wall Street Journal</i>, <i>Fast Company</i>, and <i>Wired</i>. He studied journalism at the University of Wisconsin. <p/>Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of "design partner" at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.
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