Public Relations for Dummies - (For Dummies) 2nd Edition by Eric Yaverbaum & Ilise Benun (Paperback)
Similar Products
Products of same category from the store
All
Product info
<p/><br></br><p><b> About the Book </b></p></br></br>With more than 25 percent new material and extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs, this resource also provides many of the forms and other resources originally included in the first edition.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>Proven techniques that maximize media exposure for your business</b><br /> <br /> <br /> A seasoned PR pro shows you how to get people talking<br /> <br /> When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.<br /> <br /> Discover how to<br /> * Map a winning PR strategy<br /> * Grab attention with press releases, interviews, and events<br /> * Cultivate good media relations<br /> * Get print, TV, radio, and Internet coverage<br /> * Manage a PR crisis<p/><br></br><p><b> From the Back Cover </b></p></br></br><p><b>Proven techniques that maximize media exposure for your business</b> <p><b>A seasoned PR pro shows you how to get people talking</b> <p>When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. <p><b>THE DUMMIES WAY<sup>(R)</sup></b> <p>Explanations in plain English<br/> "Get in, get out" information<br/> Icons and other navigational aids<br/> Online cheat sheet<br/> Top ten lists<br/> A dash of humor and fun <p><b>Discover how to: </b> <p>Map a winning PR strategy<br/> Grab attention with press releases, interviews, and events<br/> Cultivate good media relations<br/> Get print, TV, radio, and Internet coverage<br/> Manage a PR crisis <p><b>Get smart!<br/> @www.dummies.com</b> <ul> <li>Find listings of all our books</li> <li>Choose from many different subject categories</li> <li>Sign up for eTips at <br/><b>etips.dummies.com</b></li> </ul><p/><br></br><p><b> Review Quotes </b></p></br></br><br>...the ideas herein will make your creative mind fly for sure! (<i>TamsPalm Blog</i>, September 2006)<br><p/><br></br><p><b> About the Author </b></p></br></br><p><b>Eric Yaverbaum, </b> best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance. <b>Bob Bly</b> and <b>Ilise Benun</b> are both New York communications professionals.
Price History
Cheapest price in the interval: 14.79 on November 8, 2021
Most expensive price in the interval: 14.79 on December 20, 2021
Price Archive shows prices from various stores, lets you see history and find the cheapest. There is no actual sale on the website. For all support, inquiry and suggestion messagescommunication@pricearchive.us