Mobile Marketing - by Rachel Pasqua & Noah Elkin (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>A step-by-step guide to successful mobile marketing strategies</b></p> <p>Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, <i>Hour A Day</i> series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.</p> <p>Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin.</p> <ul> <li>Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy</li> <li>Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day</li> <li>Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals</li> <li>Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting</li> </ul> <p><i>Mobile Marketing: An Hour A Day</i> is a must-have resource for marketers and advertisers who want a compelling mobile presence.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><b>Successfully Build Your Business and Brand with Mobile </b> <p><b>A Step-by-Step Guide</b> <p>Develop a smart mobile marketing strategy, and real-time customers will find you in a flash. This step-by-step guide is packed with proven techniques and strategies to help you design and optimize mobile websites, produce spot-on advertising, create cool smartphone apps, decipher the analytics, and leverage a rich mix of social, local, and mobile (SoLoMo) to increase profits. <p>You'll also get a glimpse at what's just around the corner--things like mobile payments, augmented reality, and near-field communications. This practical guide demystifies a complex subject and breaks it down into achievable, day-by-day tasks to help you thrive in the mobile space. <ul><li><b>Successfully navigate the constantly evolving mobile landscape </b></li> <li><b>Build a solid mobile strategy for your brand or company </b></li> <li><b>Learn where, when, how, and why to use SMS/MMS</b></li> <li><b>Establish solid KPIs and set up reporting and analytics</b></li> <li><b>Design mobile websites with UIs that work on smartphones and tablets</b></li> <li><b>Keep customers coming back with engaging mobile apps</b></li> <li><b>Plan for all the major platforms, including iOS and Android</b></li> <li><b>Advertise with mobile and local ads that work</b></li> <li><b>Leverage the SoLoMo nexus </b></li> <li><b>Get into m-commerce and explore payment options</b></li> <li><b>Jump into ambient media--QR codes, augmented reality, and more</b></li></ul> <p>You'll also find: <ul><li><b>Real-world case studies that illustrate successes to learn from </b></li> <li><b>Tactical advice to help you get to market fast and avoid pitfalls </b></li> <li><b>Top tools, technologies, and vendors</b></li> <li><b>Fascinating interviews with industry thought-leaders</b></li></ul> <p><b>Praise for</b> <b><i>Mobile Marketing: An Hour a Day</i></b> <p>"Nothing gets you closer to your consumer than mobile. And nothing gets to closer to mobile marketing perfection than <i>Mobile Marketing: An Hour a Day</i>." <p>-- <b>Greg Stuart</b>, CEO, Mobile Marketing Association and Co-Author of <i>What Sticks</i> <p>"Elkin and Pasqua expertly detail the mobile landscape, tactics, and tools available to today's mobile marketer. This is a must-read." <p>-- <b>Sara Holoubek</b>, CEO, Luminary Labs <p>"This book is filled with clear, well thought-out strategic guidance on all things mobile, with expert perspectives to help customize the strategy on an individual business (and budget) level." <p>-- <b>Joy Liuzzo</b>, President, Wave Collapse <p>"This is now my go-to book for mobile. Not only does it have the brain trust going for it, but it also has the data to back it up." <p>-- <b>Rob Garner</b>, VP Strategy, iCrossing and author of <i>Search and Social: The Definitive Guide to Real-Time Content Marketing</i><p/><br></br><p><b> About the Author </b></p></br></br><p><b>About the Authors</b> <p><b>Rachel Pasqua</b> is VP of Mobile at global digital marketing agency iCrossing, where she helps Fortune 500 clients connect successfully with their audiences in a multiplatform, always-on world. She is an oft-quoted speaker at industry conferences such as OMMA, Digiday, and the L2 Think Tank series, and she has judged numerous media events including the Communication Arts 2010 Interactive Design Annual. She writes regularly about digital innovation on iCrossing's <i>Great Finds</i> blog; her personal website, <i>Mobile Social Ambient</i>; and on Twitter at @rachelpasqua. <p><b>Noah Elkin, PhD, </b> is Principal Analyst at eMarketer, where he helps clients understand the latest developments in mobile marketing, devices, and commerce. A respected authority on digital trends, he is quoted frequently in leading publications, including the <i>New York Times</i>, the <i>Wall Street Journal, Bloomberg Businessweek, Forbes, Ad Age</i>, and NPR. He speaks regularly at industry conferences such as ad: tech, iMedia Summits, Mobile World Congress, and MMA Forum. Noah shares his insights on Twitter at @noahelkin.
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