The Scent of Desire - by Rachel Herz (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Discover the importance of smell in our lives, from food to sex to friendship, with this first book on the subject by the worlds leading scientific expert on this vital sense.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Why do some people like a certain aroma and others hate it? Is smell personal or cultural? How does it affect our choices and our actions?</p><p><em>The Scent of Desire</em> is the definitive psychological study of the importance of smell in our lives, from nourishment to procreation to our relationships with other people and the world at large. Located in the same part of the brain that processes emotion, memory, and motivation, this most essential of senses is imperative to our physical and emotional well-being. It was crucial to our ancestors' existence and it remains so today, profoundly shaping our emotional, physical, and even sexual lives.</p><p>One of the world's leading experts on the psychology of smell, Rachel Herz investigates how smell functions, what purpose it serves, and how inextricably it is linked to our survival in this compelling, surprising, delightfully informative appreciation of the wonders of this sadly neglected sense.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"A delightfully unexpected blend of personal anecdotes, pop-cultural erudition and scientific understanding. "--<em>Kirkus Reviews</em><br><br>"Fascinating . . . A serious book, with many whiffs of delight."--<em>Washington Post Book World</em><br><br>"Intriguing...This illuminating book argues convincingly that the sense of smell should never be taken for granted."--<em>Publishers Weekly</em><br><br>"You'll never take your nose for granted again once you've read The Scent of Desire."--<em>USA Today</em><br><br>"A great reference book that everyone should read. An excellent overview of the sense of smell. It kills some of the myths that have long been corrupting Perfumery and explains where the higher debates should really be. Thank you, Rachel Herz, for gathering these facts about olfaction in one place."--Christophe Laudamiel, Senior Perfumer, Fine Fragrances & Innovation<br><br>"Astounding and sometimes mind-boggling with (a) wonderfully charming voice and writing style."--Blogcritics.org<br><br>"Charming. A reminder that life without aromas...would be sad indeed."--Curled Up with a Good Book<br><br>"Filled with intriguing bits of information."--Weekly Standard<br><br>"This is a spicy perfume of a book, redolent with fascinating facts and provocative hypotheses."--Steven Pinker, Johnstone Professor, Harvard University, author of The Language Instinct, How the Mind Works, and The Stuff of Thought<br><br>THE SCENT OF DESIRE was a finalist for the 2009 AAAS Excellence in Science Writing Award--The American Association for the Advancement of Science<br>
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