<p/><br></br><p><b> About the Book </b></p></br></br>Available for the first time in paperback, the quintessential manual for managers of accounting, legal, consulting, architectural, public relations, and other service-related companies. "The professional service firm is the best model for tomorrow's organization in any industry. When it comes to understanding these firms, David Maister has no peers".--Tom Peters. coauthor of "In Search of Excellence".<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>International expert and consultant David Maister offers a brilliant and accessible guide to every management issue at play in professional firms.</b> <p/>Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalized, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. <p/> Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognizing that "every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people, and financial success for its owners."<p/><br></br><p><b> Review Quotes </b></p></br></br><br>James L. Heskett Professor, Harvard Business School; co-author of <i>Service Breakthroughs</i> David Maister's name is synonymous with the latest thinking in professional service firm management. This book suggests why.<br><br>Tom Peters author/co-author of <i>In Search of Excellence, Thriving on Chaos, </i> and <i>Liberation Management</i> The professional service firm is the best model for tomorrow's organization in any industry. When it comes to understanding these firms, David Maister has no peers.<br><br>Frederic W. Gluck former managing director, McKinsey & Company Important reading -- not just for managing partners, but for new associates.<br><p/><br></br><p><b> About the Author </b></p></br></br>David H. Maister, one of the world's leading authorities on the management of professional service firms, is the author of several successful books, including <i>Managing the Professional Service Firm, True Professionalism, </i> and <i>Practice What You Preach, </i> and coauthor of <i>The Trusted Advisor.
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