Book the Business - by Adam Witty & Dan Kennedy (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>BOOK AUTHORSHIP for personal promotion, to create powerful 'lead generation magnets' for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune ...is the most proven, most powerful activity a person can take!</b> <p/>Casting yourself in the role of a published author can foster authority, credibility, believability and even celebrity like nothing else. Being introduced as a book author (not a salesman) and introducing yourself with a book (not a brochure) creates interest in place of resistance. The position of expert advisor is more easily commandeered by the book author than by anyone else. These are just a few of many good reasons to learn how to become a published author and how to use that status and your book to accomplish your particular goals - exactly the information roads traveled with you here by Adam Witty and Dan Kennedy. Together, they probably have more experience as published authors and with assisting entrepreneurs and business professionals in becoming published authors and promoting themselves, their businesses or their causes with books than anyone else on the planet! Their impressive credits are on pages 179-181. <p/><b>Inside these pages, you'll discover nine exciting, different ways to make money and advance your career, business or cause by being the author of a book.</b> <p/>If you know you have a book or books inside you, here you will learn not only how to get that message and those ideas into the right book and get it published, but more importantly how to leverage that book for all it's worth. If, on the other hand, you question what you have to contribute to a book and find the idea of writing one daunting, this book will replace your doubts and questions with practical advice and motivation. <p/><b>Whether you want to make it to the bestseller lists or just sell a lot more of your goods or services more easily with profound competitive advantage, this book is for you!</b> <p/> <b>INSIDE: </b><br> - WHY a book is better than any other marketing tool<br> - HOW to build authority and expert status with a book<br> - Your book as The Ultimate Lead Generation Tool<br> - Your book as The Ultimate Referral Generation Tool<br> - Use your book to get interesting and profitable Speaking Engagements<br> - Your book as the key to the vault of Free Publicity<br> * A Proven Plan for Being a Published Author, Fast<p/><br></br><p><b> About the Author </b></p></br></br><b>Dan Kennedy</b> is a strategic advisor, consultant, freelance direct-response copywriter, business coach, editor of six business newsletters, and a popular professional speaker as well as a multimillionaire, serial entrepreneur. He directly influences more than one million business owners annually. He is also a thought-leader in the information-marketing field, with clients operating $1 million to $30 million niche-industry publishing, training, and coaching entities in over 100 fields including chiropractic, dentistry, insurance, financial services, restaurants, retail, real estate, and so on, as well as in mainstream categories such as weight loss, health and wellness, personal development, and entrepreneurship. Each year, he is the featured speaker at GKIC's annual, international INFO-Summit, the convention of the information marketing industry. He is the author of 21 books, including titles that have graced the Inc. magazine list of 100 Best Business Books, and the Amazon and Business Week best-seller lists. Rich Karlgaard, the publisher of Forbes, favorably compared Dan's nonfiction writing to the writing of famed novelist Thomas Wolfe. <p/><b>Adam Witty </b>is the Founder and Chief Executive Officer of Advantage Media Group, an international publisher of business, self-improvement, and professional-development books and online learning. Adam has worked with hundreds of entrepreneurs, business leaders, and professionals to help them share their stories, passion, and knowledge with the world in the form of a published book. Adam is an in-demand speaker and consultant on marketing and business development techniques for entrepreneurs and authors. He has been featured in the Wall Street Journal, Investors Business Daily, and Fortune magazine, as well as on ABC and Fox. He was named to the 2011 Inc. magazine "30 Under 30" list of America's Coolest Entrepreneurs and has piloted Advantage Media Group to the 2012 and 2013 Inc 500-5000 list of fastest growing private companies in America. In 2012 the Chilean government selected Adam to judge the prestigious Start-up Chile! entrepreneurship competition.<br>
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