Crucial Creativity - by Mark S Walton (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br><p>Crucial Creativity will provide you with a proven strategy, first hand accounts, and customized exercises designed to empower you meet any business or career crisis you face, today or tomorrow, head on. </p><p/><br></br><p><b> Book Synopsis </b></p></br></br><p><br></p><p><strong> "Never Let a Good Crisis Go to Waste" </strong></p><p><br></p><p>Winston Churchill immortalized these words while urging global leaders to seize the moment and rebuild better than ever in the aftermath of World War II.</p><p><br></p><p>The savviest CEO's, entrepreneurs and professionals also recognize that a crisis is not to be wasted - that it is not a time to duck, pivot or limit your losses, but rather an unparalleled opening to rethink, reexamine and reimagine your business or career.</p><p><br></p><p><strong> Necessity is the mother of reinvention.</strong></p><p><br></p><p>Whether caused by external events, the actions of other people, or our own miscalculations, a crisis can provide an exceptional opportunity to come back wiser, stronger, and better positioned than before. </p><p><br></p><p>But how do you find the breakthrough ideas you need to get started? Transform your ideas into actionable plans? Or turn your plans into money-making reality?</p><p><br></p><p><em>Crucial Creativity</em> provides solid answers - not a series of theories, bromides, or platitudes, but a real world strategy that has been proven to work in the trenches of crisis, and can be implemented in your own business or career. </p><p><br></p><p>In the pages of this book, you will read about, and hear directly from people whose livelihoods and futures were imperiled by what seemed, at the moment, like insurmountable odds.</p><p><br></p><p>Some had businesses that were struck by circumstances beyond their control; some were forced to abandon career tracks or business plans that didn't pan out; some were fired from jobs or elected positions; others burned out, lost their customer base, or were betrayed by trusted colleagues. </p><p><br></p><p>In every instance, they found a way to leverage the strategy you'll discover in this book to create a fresh and prosperous tomorrow.</p><p><br></p><p><strong> About the Author</strong></p><p><br></p><p><strong>MARK S. WALTON </strong>is a Peabody award winning journalist, Fortune 100 management consultant, and Chairman of the Center for Leadership Communication, a global leadership development enterprise with a focus on leadership and exceptional achievement in life, work and business.</p><p> </p><p><br></p><p><br></p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p><br></p><p>Great and enormously helpful! Mark Walton shows us that the shape of a crisis may be novel, but the secrets to surviving and thriving through it are not. In Crucial Creativity</em>, he looks to companies and individuals who have overcome calamities in the past, and applies their strategies to today and tomorrow.</p><p><strong>-</strong>Barbara Bradley Hagerty, New York Times bestselling author of <em>Fingerprints of God</em>, and contributing editor at The Atlantic</strong></p><p><br></p><p>If you're ready to turn a crisis into a business opportunity, this book is for you. Lucidly written and filled with inspiring examples and practical insights, Mark Walton's Crucial Creativity</em> can help you reinvent your organization or career to meet the moment with verve and success.</p><p><strong>-</strong>William Ury, Ph.D., international bestselling co-author, <em>Getting to Yes</em>, and co-founder, Harvard Negotiation Program </strong></p><p><br></p><p>In this timely new book, Mark Walton delivers clear, innovative strategies to help us successfully recover from staggering career and business setbacks with fresh confidence and wisdom.</p><p><strong>-</strong>Kerry Hannon, career columnist for the New York Times and AARP Magazine, and author of <em>Never Too Old to Get Rich: The Entrepreneur's Guide to Starting a Business at Midlife</em></strong></p><p><br></p><p> </p><p>Mark Walton is one of our most perceptive thinkers on the importance of creativity in career and business transitions. In Crucial Creativity</em>, he delivers thoughtful answers to what may be the most timely and important question yet: How do you reinvent yourself in a crisis economy?</p><p><strong>-</strong>Mark Miller, Reuters columnist, New York Times contributor, and publisher of RetirementRevised.com</strong></p><p><br></p><p>A powerful book! A beautiful blend of strategy and storytelling that will be an invaluable companion to anyone working on a business or career reinvention or even a mindset shift.</p><p><strong>-</strong>Marci Alboher, VP Encore.org and author of the <em>Encore Career Handbook: How to Make a Living and a Difference in the Second Half of Life</em></strong></p><p><br></p><p>A crash course in crisis creativity! In his warm, welcoming style, Mark Walton asks: "If life has changed, how do we create a new game?" He goes on to provide lived examples and real-life recommendations for moving forward from where you are to where you need to be, in the midst of discomfort and uncertainty. </p><p><strong>-</strong>Anisa Mehdi, </strong>Executive Director, Abraham Path Initiative, and Emmy Award-winning producer for ABC and PBS </strong></p><p><br></p><p><br></p><br>
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