Ben Jerry's Double Dip - by Jerry Greenfield & Ben Cohen (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Published in paperback for the 20th anniversary of Ben & Jerry's Homemade, Inc.--the business philosophy of a company that has won the taste buds of America as well as earned the admiration of Wall Street.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In <i>Ben & Jerry's Double-Dip, </i> Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal: <br> <ul> <li>How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit <li>Practical advice on everything -- from hiring employees to choosing suppliers <li>Nuts-and-bolts information on values-led finance, retailing, and human resources </ul> <br> <i>Ben & Jerry's Double-Dip</i> is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.<p/><br></br><p><b> Review Quotes </b></p></br></br><br><i>Business Times</i> A very different kind of business book, <i>Ben & Jerry's Double-Dip</i> shows how a company can win the respect of its community, loyalty of its customers, and healthy profits, too, by addressing social concerns as well as the bottom line.<br><br>Anita Roddick </i> founder of The Body Shop I love Ben & Jerry because they are an inspiration to any business that recognizes a worldwide responsibility. They understand that decisions affect not just economics but people, too.<br><br>Joel Makower </i> author of <i>Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World</i> Ben and Jerry have dished up a healthy scoop of wisdom about the power of business to make change -- and make money. <i>Double-Dip</i> clearly and passionately shows that values-driven business is a powerful idea and not merely a flavor of the month.<br><br>Rosabeth Moss Kanter </b> author of <i>World Class: Thriving Locally in the Global Economy</i> <i>Double-Dip</i> serves up a charming and wise insider account of how the ice cream kings built a premium brand and a role model, values-driven company. Leaders in businesses of all sizes will find abundant inspiration and dozens of practical suggestions for creating wealth <i>and</i> well-being.<br><br>Tom Chappell </i> President and co-founder of Tom's of Maine Ben & Jerry have achieved what we all wish were possible in business -- one set of values, for home and at work. Hurray for them!<br>
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