Critical Moments - by Bill Coletti (Hardcover)
Similar Products
Products of same category from the store
All
Product info
<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>A company owns its brand; the public owns its reputation. The words of<br /> communities, customers, and critics can help or harm your business's standing with<br /> the public. While not all crises can be avoided, your company's reputation can be<br /> managed with an empowering, strategic framework designed to proactively<br /> maintain your image before disaster occurs.<br /> <br /> In <em>Critical Moments</em>, corporate communications expert Bill Coletti reveals how you<br /> can build reputational excellence by meeting the needs and expectations of the<br /> public. He takes you step-by- step through his Four A's--Awareness, Assessment, <br /> Authority, and Action--that will help you develop your company's situational<br /> understanding, research agenda, operational risks, and action plan to recover and<br /> grow your reputation.<br /> <br /> Missed customer expectations can seriously damage a company. Bill Coletti provides<br /> a logical management framework for the least manageable aspects of corporations.</p>
Price History
Price Archive shows prices from various stores, lets you see history and find the cheapest. There is no actual sale on the website. For all support, inquiry and suggestion messagescommunication@pricearchive.us