Golden locks deserve special treatment, especially when it comes to wash day. Not Your Mother's Blonde Moment Purple Treatment Shampoo gently cleanses and moisturizes while dark violet pigments combat unwanted brassy hair and yellow tones to help maintain your color and highlights. <br /> <br /> How to use purple shampoo: Only use 2-3 times a week in place of regular shampoo. Lather and work into wet hair. Rinse thoroughly. Follow with Blonde Moment Conditioner. Safe for natural hair and color-treated hair
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