Brand New World - by Sarah J Kay (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><strong>Brand New World </strong>equips next-generation CEOs and CMOs to embrace creative thinking, feel confident in making impactful billion-dollar choices, and harness the power of their brand and leadership teams to create a bold future.</p><p>Humanity faces complex global challenges. People around the world want to make progress towards a better life, community, and world and they expect brands to play a role in creating this bold future. <strong>Brand New World </strong>is a clarion call to recognise that it's no longer enough for leaders of powerful brands to be motivated only by financial growth.</p><p>The biggest brands have the resources to bring people with shared vision and values together and to mobilise change through their voice on a scale large enough to make a difference. CEOs and CMOs hold the keys to creating a better world but they face significant barriers to leveraging the power of brands to supercharge humanity's progress.</p><p><strong>Brand New World </strong>explains how to: </p><p>- Develop a brand vision and strategy which articulates the brand's role in creating a bold future.</p><p>- Align resources to create measurable value for all stakeholders beyond financial growth.</p><p>- Encourage next-generation leaders to make choices about how they lead your brand.</p>
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