Professional Writing - (MacMillan Study Skills) 4th Edition by Sky Marsen (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Now in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods and ideas developed in journalism, public relations, management and marketing. Based on research in the field, it equips students with the ability to convey their ideas in a wealth of print and digital formats, in a variety of professional contexts internationally. It begins by examining the different aspects of the writing process before showing students how to adjust their style, tone and approach for different documents, including short memos, feature articles, press releases and reports.This new edition will continue to be an essential companion for undergraduates on professional writing and business communication modules. It will also be a valuable source of guidance for new professionals and entrepreneurs needing to get to grips with writing formal written documents.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Now in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods and ideas developed in journalism, public relations, management and marketing. Based on research in the field, it equips students with the ability to convey their ideas in a wealth of print and digital formats, in a variety of professional contexts internationally. It begins by examining the different aspects of the writing process before showing students how to adjust their style, tone and approach for different documents, including short memos, feature articles, press releases and reports. <p/>This new edition will continue to be an essential companion for undergraduates on professional writing and business communication modules. It will also be a valuable source of guidance for new professionals and entrepreneurs needing to get to grips with writing formal written documents. <p/>New to this Edition: <br>- Fully revised throughout with coverage of a wider variety of journalistic writing<br>- New content on mission and vision statements, annual reports and newsletters, alongside an overview of how organisations use social media and respond to crises<br>- Includes more analysed examples of business documents</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"If you have to write in a professional environment, this is the book for you; informative, practical and full of good, clear advice." --<i>Nigel Cassidy, University of Birmingham, UK</i><br><p/><br></br><p><b> About the Author </b></p></br></br><p><b>Sky Marsen</b> has extensive experience in designing and administering communication and professional writing programmes in universities internationally, including the United States, New Zealand and Hong Kong. Her research and teaching expertise focuses on organisational communication, science writing, popular perceptions of technology, and discourse analysis. She also has industry experience in communication and advises business clients on language matters.<br><b>Sky Marsen</b> has extensive experience in designing and administering communication and professional writing programmes in universities internationally, including the United States, New Zealand and Hong Kong. Her research and teaching expertise focuses on organisational communication, science writing, popular perceptions of technology, and discourse analysis. She also has industry experience in communication and advises business clients on language matters.</p>
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