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Renegade Marketing - by Drew Neisser (Paperback)

Renegade Marketing - by  Drew Neisser (Paperback)
Store: Target
Last Price: 19.95 USD

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<p/><br></br><p><b> About the Book </b></p></br></br><p>Marketing has become ridiculously complicated, but yours doesn't have to be.</p><p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Marketing has become ridiculously complicated, but yours doesn't have to be.</p><p><br></p><p>With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).</p><p><br></p><p>These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to: </p><p><br></p><ul><li>Walk through a highly refined discovery process that culminates in finding your brand's purpose</li><li>Define your company's purpose in eight words or fewer</li><li>Build team support for new marketing initiatives while establishing your unique brand story, voice, and design</li><li>Assemble effective marketing plans that engage employees, inspire customers, and attract new business</li><li>Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation</li></ul><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p> </p><p>"Drew has written a provocative book that all at once challenges and inspires B2B marketers to reinvent their roles and impact. Written in an artful, easy-to-read, narrative style, Drew's book is a perfect reflection of who he is-challenging the status quo in a way that works. A must read for B2B marketers everywhere."</p><p>-Kimberly A. Whitler<strong>, </strong>Frank M. Sands Sr. Associate Professor of Business Administration, Darden School of Business and author of Positioning for Advantage</em></p><p> </p><p>"No one in the industry has gleaned more CMO insights than Drew. He has synthesized hundreds of conversations into a fun-to-read and immensely valuable B2B marketing playbook. I highly recommend it to anyone who wants to become a more effective marketer." -Grant Johnson, CMO, Emburse</p><p><br></p><p>"In Renegade Marketing, </em>Neisser nails one of the biggest obstacles hamstringing B2B brands - our marketing approach has become way too complex. Amen! I appreciate the way he both challenges and inspires CMOs to simplify, providing a blueprint with real-world examples on how to cut through the clutter, re-think our approach to customer engagement, and measure what matters."-Scott Vaughan, B2B CMO and growth executive</p><p>"This remarkably inspiring B2B playbook is a must-read for any level marketer. It lays out a powerful framework to enable your B2B marketing strategies to really deliver results in a sea of fairly uninspiring, me-too approaches that unfortunately litter the landscape of B2B marketing." -Kevin Sellers, CMO, Ping Identity</p><p> </p><p>"I really love how this invaluable guide to B2B marketing leads with courage as a foundational trait of successful CMOs. Without courage, marketers are merely caretakers of the status quo!" -John F Ellett, CEO of Springbox, author of The CMO Manifesto</em></p><p> </em></p><p>"I loved Neisser's first book and his latest book all but guarantees you'll become an effective B2B marketer! If you are committed to growing your B2B marketing, this book is a must." </p><p>-Bill Carmody, Bestselling Author, TEDx Storyteller, CMO and Head of Coaching for Positive Intelligence </p><p> </p><p>"An amazing and practical guide focused specifically on B2B brands and the marketing strategies we need, this book by Drew Neisser makes the complex simple and is a must-read for B2B marketers and executives who are looking to drive growth for their business."</p><p> -Michael Brenner, CEO of Marketing Insider Group and Author of Mean People Suck</em></p><p> </p><br>

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