Making Ads Pay - (Dover Books on History, Political and Social Science) by John Caples (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising. <p/><p/><br></br><p><b> Book Synopsis </b></p></br></br>A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.<p/><br></br><p><b> About the Author </b></p></br></br>During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.
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Cheapest price in the interval: 14.99 on October 22, 2021
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