Innovation Management - 2nd Edition by Shlomo Maital & D V R Seshadri (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br><strong>Innovation Management </strong>provides 10 essential and practical tools to help innovators guide their ideas to marketplace success. Following the publication of the successful <em>First Edition</em>, and in response to many readers′ positive feedback for its case studies, the <strong>Second Edition </strong>contains a large number of new mini case studies about innovative start-ups, businesses and ideas in the period of 2007-10. The book comes with a CD featuring three hours of professionally produced lectures by the first author (Shlomo Maital), including interviews with the authors of the case studies that appear towards the end of each chapter.<br/><p/><br></br><p><b> Book Synopsis </b></p></br></br><strong>Innovation Management </strong>provides 10 essential and practical tools to help innovators guide their ideas to marketplace success. Following the publication of the successful <em>First Edition</em>, and in response to many readers′ positive feedback for its case studies, the <strong>Second Edition </strong>contains a large number of new mini case studies about innovative start-ups, businesses and ideas in the period of 2007-10. The book comes with a CD featuring three hours of professionally produced lectures by the first author (Shlomo Maital), including interviews with the authors of the case studies that appear towards the end of each chapter.<br/><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>Innovation management is a unique book in the rapidly growing discipline of innovation management... combines the extensive knowledge and international experience of authors...the book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation.... The book provides full coverage of vitally important area of business...takes a unique multi-functional approach...this approach provides students with a full presentation of appropriate management theory and detailed coverage of practical concerns...an ideal book for business school programmes and also provides guidance for executives and managers seeking better understanding of the value of innovation.<br/> <br/> </p>--46 Uday India, 2 November 2013<br><br><p>A unique book in the rapidly growing discipline of innovation management...combines the extensive knowledge and international experience...an ideal book for business school programmes and also provides guidance for executives and managers seeking better understanding of the value of innovation.</p>--Uday India<br><br>A unique book in the rapidly growing discipline of innovation management...combines the extensive knowledge and international experience...provides full coverage of vitally important area of business...an ideal book for business school programmes and also provides guidance for executives and managers seeking better understanding of the value of innovation.--Uday India, 2 November 2013<br>
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