White Zinfandel American. Since 1906. Premium wine. The World's most popular wine. The Story Behind Franzia. A new beginning - Teresa Franzia, my grandmother, planted her first vineyard along the road to Yosemite in 1906. Her family survived Prohibition by selling these grapes to home winemakers back East. When Prohibition ended, my father and his six brothers and sisters rebuilt the winery brick by brick, barrel by barrel - everyone pitched in. After the war, my uncle's new advertising slogan, Make Friends with Franzia, introduced a new generation to wine. Out revolutionary fresh to the last glass Winetap system made its debut in 1978. Because it was more convenient and offered better value than bottles, Franzia started to catch on. It went on to become the world's most popular wine and the first (and only) Winetap to freshness date every package. As we enter our second century of winemaking, we strive to uphold Teresa's legacy of quality, freshness and value. Not just by winning competitions around
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