The LOGO Design Idea Book - by Steven Heller & Gail Anderson (Paperback)
Similar Products
Products of same category from the store
All
Product info
<p/><br></br><p><b> Book Synopsis </b></p></br></br><b><i>The Logo Design Idea Book</i> is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands.</b> <p/>This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. <p/>Written by Steven Heller and Gail Anderson, world's leading authorities on design, <i>The Logo Design Idea Book</i> includes 50 logo examples of good ideas in the service of representation, reputation and identification. <p/>Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. <p/>Perfect for students, beginners or anyone curious about logo design! <p/>Chapters include: <br> Give personality to letters<br> Develop a memorable monogram<br> Make a symbol carry the weight<br> Transform from one identity to another<br> Make a mnemonic<br> Illustrate with wit and humor<br> Include secret signs <p/><b>Get more design inspiration from other Idea Books: </b><br><i> The Graphic Design Idea Book<br> The Illustration Idea Book<br> The Typography Idea Book</i><p/><br></br><p><b> About the Author </b></p></br></br>Steven Heller is the co-chair of the MFA Design/Designer as Author + Entrepreneur program at the School of Visual Arts in New York. He is the author of more than 170 books on design and popular culture, and the recipient of the 2011 Smithsonian National Design Award. <p/>Gail Anderson is the director of design and digital media at SVA's Visual Arts Press. She is a designer, writer and educator who has lectured about design at organizations and conferences around the world.
Price History
Price Archive shows prices from various stores, lets you see history and find the cheapest. There is no actual sale on the website. For all support, inquiry and suggestion messagescommunication@pricearchive.us