Dethroning the King P - by Julie Macintosh (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world</b> <p>How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing--and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In <i>Dethroning the King</i>, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the <i>Financial Times</i>, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the King of Beers was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance as a nation.</p> <ul> <li>Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history</li> <li>Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board</li> <li>Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but infighting and dysfunctionality behind the scenes forced it to capitulate</li> </ul> <p>From America's heartland to the European continent to Brazil, <i>Dethroning the King</i> is the ultimate corporate caper and a fascinating case study that's both wide reaching and profound.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><i>"Dethroning the King</i> makes for a fine yarn with a cautionary message about American business in the age of globalization."</br> <i>--The New York Times</i> <p><i>Praise for</i></br> <b>DETHRONING THE KING</b> <p>"Julie MacIntosh has given us not just an anatomy of a deal, but an anatomy of a company, a community, and a family. From cover to cover, it is a compelling story bound to be acclaimed as the business book of the year."</br> --<b>MARTIN LIPTON</b>, Founding Partner of Wachtell, Lipton, Rosen & Katz <p>"This book is not just a terrific read about the decline of a storied American company. It is also an acute analysis that conveys important lessons about the ills of American business in general."</br> --<b>BRUCE GREENWALD</b>, Robert Heilbrunn Professor of Finance and Asset Management, Columbia Business School <p>"<i>Dethroning the King</i> is hard to put down--it's a must-read. Julie MacIntosh vividly captures the many twists and turns of this company's long history and the fascinating people who shaped its development."</br> --<b>NELSON PELTZ</b>, CEO and Founding Partner, Trian Fund Management, LP <p>"In this powerful story, Julie MacIntosh does a great job of giving life to an epoch corporate event and the story of a legendary family. The parallels with today's ongoing corporate conflicts are many. The tale is fascinating and remains relevant."</br> --<b>ROBERT F. GREENHILL</b>, Founder and Chairman, Greenhill & Co., Inc.<p/><br></br><p><b> About the Author </b></p></br></br><p><b>JULIE MACINTOSH</b>, an award-winning financial journalist, led the <i>Financial Times</i>'s coverage of the takeover of Anheuser-Busch as its U.S. Mergers and Acquisitions Correspondent. She also covered the near-collapse of the global banking system while on the mergers beat and, before that, wrote for the newspaper's influential "Lex" column. Prior to joining the <i>Financial Times</i>, she spent six years as a reporter and correspondent for Reuters and, in 2003, was named one of NewsBios's "Top 30 Business Journalists Under 30." She regularly appears on CNBC and MSNBC.
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