Burn Rate - by Michael Wolff (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>This wickedly funny chronicle of Wolff's rags to riches adventures as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and investment dollars.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>From the author of the #1 <i>New York Times </i>bestseller <i>Fire and Fury</i> and <i>Siege: Trump Under Fire</i>--Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars, and notably devoid of profit-making enterprises.</b> <p/>As he describes his efforts to control his company's burn rate--the amount of money the company consumes in excess of its income--Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind <i>Wired</i> magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.<p/><br></br><p><b> From the Back Cover </b></p></br></br>Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars -- and notably devoid of profit-making enterprises.<P>As he describes his efforts to control his company's burn rate -- the amount of money the company consumes in excess of its income -- Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind Wired magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history; and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>Kurt Andersen columnist at <i>The New Yorker</i> <i>Burn Rate</i> is the real deal: a smart, thoughtful, funny, knowing, clear-eyed, candid and altogether exhilarating insider's chronicle of the new media business -- that is, the new media business. If there's more honest and entertaining book on the digital revolution, I haven't seen it.<br><br>Amy Cortese <i>Business Week</i> <i>Burn Rate</i> is a hilarious and frightening account of the life of an Internet startup.<br><br>Deborah Stead <i>The New York Times</i> <i>Burn Rate</i> has a terrific feel for the crazy deals, the characters and the clashing bicoastal cultures of the Internet.<br><br>Michael Lewis author of <i>Liar's Poker</i> and <i>Trail Fever</i> <i>Burn Rate</i> is a delight to read. Michael Wolff shows that, in addition to a great deal of junk, the Internet may yet produce literature.<br><br>Peter Martin <i>Financial Times</i> Wolff has given us the best account of both the lure and the frustration of the Internet.<br><br>Peter McGrath <i>Newsweek</i> ...the alternately hilarious and appalling story of Wolff's efforts to take his small Web publishing company into the big time by courting investors.<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Michael Wolff</b> writes a weekly column about media for <i>New York</i> magazine and is a founding columnist of the Internet business magazine <i>The Industry Standard.</i> He is the creator of the bestselling <i>NetGuide</i> and the thirty-title series of NetBooks. He is the author of <i>White Kids</i> and the coauthor of <i>Where We Stand, </i> which became a multipart PBS television series. He lives in New York City.
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