Touch - by Tod Maffin & Mark Blevis (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>For better or worse, digital business has fundamentally changed how organizations hire, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect more effectively, we have lost the humanity -- that critical person-to-person connection. This book will show you how to restore that connection.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>In today's technology-led pursuit of efficiency, we've removed the humanity from business. Here's how to correct that. <br/><br/><p>For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity - that critical person-to-person connection - that is the engine of commerce: </p> <ul> <li>Hiring is done by automated keyword searches.</li> <li>Offices have regressed to sterile, highly controlled environments.</li> <li>Staff rely exclusively on template responses.</li> <li>Websites are designed for search engines, not people.</li> <li>Leaders are focusing on arbitrary and antiquated best practices.</li> </ul> <p>In a world filled with complicated web forms and digital marketing services, we have lost the human element in how we run our organizations. <i>TOUCH</i> identifies these problems in stark terms, then provide business leaders in all types of organizations - private to public sector, small to enterprise business - with real-world, tested solutions.</p> </p><p/><br></br><p><b> About the Author </b></p></br></br>Mark Blevis is president of FullDuplex.ca, a firm that specializes in integrated digital communication and online reputation management. He also heads a team that researches how online information and interactions shape public opinion. He lives in Ottawa.
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