The Burger King - by Jim McLamore (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>Essence: Co-founder and first CEO of Burger King, Jim McLamore, recounts the entrepreneurial journey of an international fast food chain and offers a message to today's budding entrepreneur. This book aims to cover the life of Jim McLamore and the rise of Burger King from the mid-50s through his death in 1996 through the ups and downs of entrepreneurship and the growth of a company, both good and bad. Additionally, it dives into what to do after success/sale and how to live a full and good life with memories from people he impacted.<p/><br></br><p><b> Book Synopsis </b></p></br></br><strong>The Life and Legacy of an American Original</strong><p><strong>Co-founder and first CEO of Burger King, Jim McLamore, recounts the entrepreneurial journey of an international fast food chain and offers a message to today's budding entrepreneur.</strong></p><p><strong>A rags-to-$9-billion-riches story.</strong> A crash course in Burger King history and fast food in America, <em>The Burger King</em> is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the whopper, and the rise of Burger King. Inside, find out: </p><ul><li>How Burger King managed to create the worst advertising campaign of 1985</li><li>What Burger King shares with Pitbull, Scarface, and Marco Rubio</li><li>Why Wendy's founder Dave Thomas called McLamore an "American original"</li></ul><p><strong>A message for today's young entrepreneur.</strong> McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains. Want to learn how to start a food business? Burger King's journey from south Florida drive-ins to international corporation reveals the ups and downs of entrepreneurship, whether in the food service industry or elsewhere.</p><p><strong>Now what?</strong> But the autobiography of McLamore doesn't end when he exits the company. So, what comes after success? To McLamore, it comes down to what's truly needed to live a full and good life--personal values, impacting the people around you, and juicy hamburgers.</p><p><strong>If you want to have it your way, and enjoyed books like <em>Grinding It Out: The Making of McDonald's</em>, <em>Dave's Way: The Story of Wendy's</em>, and <em>Papa: The Story of Papa John's Pizza</em>, then you'll love <em>The Burger King: A Whopper of a Story on Life and Leadership</em>.</strong></p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>Jim McLamore's The Burger King is a must-read for aspiring entrepreneurs, for those who have worked in the business, and for those looking for inspiration from one of America's great innovators. I have reread The Burger King several times over the years and like to channel some 'McLamore' every time I speak to a large group of our amazing Burger King franchise owners. I am always inspired by this awesome tale of how Jim McLamore and his partner (Burger King co-founder Dave Edgerton) stumbled upon the idea to create America's favorite burger - the now world-famous and iconic Whopper! A great read for business owners and those who want to be one. - Jose Cil, CEO, Restaurants Brands International (parent company of Burger King, Popeyes & Tim Hortons)<br><br>McLamore's book chronicles successes and failures in intensely human way. - The Miami Herald<br><br>"Sharing the story of an American dream that turned into a global, iconic brand, this book demonstrates the power of grit, and generosity to others, in creating long-term success." - Amanda Israel, Executive Director - Burger King McLamore Foundation<br><br>"Through the lens of Burger King brand co-founder, Jim McLamore this story shares a fresh perspective on what it takes to build an iconic brand and the importance of caring for people and communities as a key part of business success." - Jim Myers, President, Burger King McLamore Foundation<br>
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