<p/><br></br><p><b> About the Book </b></p></br></br>Guiding students through every step of the research process from start to finish in a logical way, the book takes a pragmatic, real-world approach to research methods that gives students the tools and confidence to carry out their own research and see its value outside of university.<p/><br></br><p><b> Book Synopsis </b></p></br></br>This helpful book takes a pragmatic, real-world approach to research methods that gives readers the tools and confidence to carry out their own research in and out of the classroom. Expertly weaving quantitative, qualitative, and mixed methods together, it encourages readers to be open-minded in choosing the most appropriate methods for their projects. <br/> <br/> Featuring a full set of updated and integrated digital resources, as well as three new chapters on visual methods, qualitative data analysis with NVivo, and digital research, the new <strong>Fourth Edition</strong> remains on the forefront of practical, applied research and guides readers through every step of the research process from start to finish.<br/> <br/> Brimming with checklists, interdisciplinary examples, and tips about navigating the realities of planning a project, collecting and analyzing data, and sharing research findings, <strong>Doing Research in the Real World</strong> is still the companion for any student undertaking a research project.<p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>This has to be one of my most often borrowed textbooks that rarely lingers on my shelves! Colleagues, doctoral students and masters students alike will find something of interest here--whether it be used as a reminder of terminology, or a quick introduction to a new field. With new material on surveys, secondary data, and digital research as well as a fully integrated supporting digital research, this new edition is still <em>the</em> clear and accessible overview of the practicalities of doing research in the ′real world.′ </p>--Fiona Harris (9/7/2017 12:00:00 AM)<br><br>This book is a very user-friendly and theoretically robust guide that will prove invaluable to researchers and students alike. I particularly like the breadth and depth with which all dimensions of the research process are addressed and explained. The new material on questionnaire and surveys will be of great benefit and is a major strength of the new edition.<br/>--Professor Thomas Garavan (10/2/2017 12:00:00 AM)<br><br>This stand-alone research handbook covers the basics and beyond of social science research in a detailed and student-friendly manner. Straightforward and sequentially structured, it contains step-by-step explanations of the essentials students need to know about qualitative and quantitative research methods and techniques to help them complete projects from start to finish. Very useful handbook for getting undergrads started and helping postgrads stay on track!<br/>--Sharon du Plessis-Schneider (9/12/2017 12:00:00 AM)<br>
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