Patent Analytics - by Jieun Kim & Buyong Jeong & Daejung Kim (Hardcover)
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<p/><br></br><p><b> From the Back Cover </b></p></br></br>Through the prisms of a data scientist, a patent attorney, and a designer, this book demystifies the complexity of patent data and its structure and reveals their hidden connections by employing elaborate data analytics and visualizations using a network map. This book provides a practical guide to introduce and apply patent network analytics and visualization tools in your business. We incorporate case studies from renowned companies such as Apple, Dyson, Adobe, Bose, Samsung and more, to scrutinise how their underlying values of patent network drive innovation in their business. Finally, this book advances readers' perspective of patent gazettes as big data and as a tool for innovation analytics when coupled with Artificial Intelligence.<p/><br></br><p><b> About the Author </b></p></br></br><p><b>Jieun Kim</b> is an associate professor at the Graduate School of Technology and Innovation Management, Hanyang University and co-directs an interdisciplinary research lab - Imagine X lab since 2013. She has a BA in Industrial Design from KAIST (2007) and an MS and PHD in Industrial Engineering from Arts et Métiers ParisTech, Paris (2008/2011), followed by the Leverhulme Research Fellowship (2012) at Royal College of Art in London. She was a visiting associate professor at Human Communication Technologies Lab, University of British Columbia (2020). She served as a general co-chair of ACM TVX 2018 and continued to contribute to many international design and innovation management communities as reviewers and speakers. </p><p><b>Buyong Jeong</b> is a deputy director in the Korean Intellectual Property Office (KIPO). Before joining KIPO in 2015, he worked as a patent attorney at PLUS International IP Law firm (2009-2014). He has been involved in various projects and policies for the Trademark and Design Examination bureau of KIPO. His legal and practical expertise is supported by his academic background, having obtaining bachelor's and master's degrees in Industrial design from Korea Advanced Institute of Science and Technology (KAIST). He is the co-author of the Korean chapter for AIPPI Law Series: Design Rights, Functionality and Scope of Protection (by Christopher V. Carani / Wolters Kluwer 2017). </p><p> </p><p><b>Daejung Kim</b> is a data scientist specializing in intellectual property and a senior lecturer at Hankyong National University. He holds his Ph.D. in technology and innovation management from Hanyang University. He is a frequent speaker and consultant in strategic technology and management solutions for many law firms and corporate legal departments.</p><p></p><p></p>
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