Woke Capitalism - by Carl Rhodes (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>This book delves into the corporate takeover of public morality, or 'woke capitalism'. Discussing the political causes that it has adopted, and the social causes that it has not, it argues that this extension of capitalism has negative implications for democracy's future.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Does 'woke capitalism' improve capitalism's image or does it threaten the future of democracy? From Nike's support for Colin Kaepernick, to Gillette's engagement with the toxic masculinity debate, the 21st century has seen a sharp increase in corporations taking over public morality, a phenomenon which has come to be known as 'woke capitalism'. Carl Rhodes takes us on a lively and fascinating history of woke capitalism - from 1950s corporate social responsibility, through 1980s neoliberalism, tracing it alongside the adoption and mutation of the term 'woke' from Black American culture - and brings us right up to current-day debates. By examining the political causes that woke capitalism has co-opted, and the social causes that it has not, he argues that this surreptitious extension of capitalism has serious implications for us all.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>"The workplace has become politicised as never before and companies are struggling to adjust to the demands of younger consumers and employees... [Woke Capitalism] examines the history of this phenomenon -- from corporate social responsibility, through neoliberalism and the debates about the topic -- as well as the political causes it has adopted and the implications for all of us." Financial Times<br><p/><br></br><p><b> About the Author </b></p></br></br>Carl Rhodes is Professor of Organization Studies at the University of Technology Sydney. He researches the ethical and democratic dimensions of business and work. Carl regularly writes for the mainstream and independent press on issues related to ethics, politics and the economy.
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