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Product info

<p/><br></br><p><b> Book Synopsis </b></p></br></br>Explaining how finances drive each decision in the real estate development process, this helpful industry guide recognizes the complexities and significant risks of each project and illustrates how to reconcile conflicting elements to ultimately achieve success. A 36-year real estate development veteran, author Charles Long shares the practical information and personal insights that he has gained over the course of his career, and weaves relevant real world examples into the text, helping to clarify the principles necessary to effectively manage a project in today's financial landscape. Ideal both for those starting out in real estate development and experienced professionals who want to learn the theory behind the practice, this book offers a different perspective on making the monetary decisions that are involved in property development projects.<p/><br></br><p><b> About the Author </b></p></br></br><b>Charles A. Long</b> is a developer specializing in mixed-use infill projects, including acquisition, entitlement, consulting and development. He has 36 years of diverse experience in local government and development with an emphasis on economic development, finance, and public-private partnerships. He served for eight years as city manager in Fairfield, California, a city with a national reputation as innovative and well managed. His work on development is focused in California with an emphasis on public-private partnerships. Long is a frequent speaker and lecturer, and instructor at ULI's Real Estate School. Charles Long is a developer specializing in mixed-use infill projects. He served for eight years as city manager in Fairfield, California, and is an instructor at the Urban Land Institute's Real Estate School. He lives in Oakland, California.

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