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<p/><br></br><p><b> Book Synopsis </b></p></br></br>The BSE epidemic, GM foods, avian flu, the growth of supermarkets and the crisis in obesity have shaken consumer trust in food. Uncovering surprising differences between countries, Trust in Food examines this and challenges the idea of the consumer as a sovereign individual, demonstrating how consumption is institutionalized within society.<p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>'...the book offers a very useful framework for exploring issues of trust relating to food, and highlights the need to look beyond issues of safety and risk in evaluating and conteracting public distrust.' - Margaret Dorey, Limina (A Journal of Historical and Cultural Studies)</p><br><p/><br></br><p><b> About the Author </b></p></br></br>Author Mark Harvey: Mark Harvey is Director of the Centre for Research in Economic Sociology and Innovation at the University of Essex Author Alan Warde: Alan Warde is Professor of Sociology at the University of Manchester.

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