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Product info

<p/><br></br><p><b> Book Synopsis </b></p></br></br>How can we observe and reformulate reality from a creative and artistic point of view? In this concise book, Peter Jenny offers 22 exercises for reinterpreting the world through simple artistic techniques. From crumpling a piece of paper to photographing wood grain, these activities force artists to expand their perspective to rediscover anew reality. <p/><i>¿Cómo observar y reformular la realidad desde una óptica creativa y artística? En este pequeño volumen, Peter Jenny propone 22 ejercicios para reinterpretar el mundo a través de sencillas técnicas artísticas. Desde arrugar un pedazo de papel o crear deliberadamente manchas de café, hasta calcar objetos con relieve o fotografiar vetas de madera. Cada actividad planteada nos fuerza a expandir nuestro campo de visión para redescubrir una nueva realidad. La mirada creativa es una pequeña guía, práctica y estimulante, para ejercitar nuestra capacidad de creación. Peter Jenny (Sool, 1942) es profesor emérito y catedrático de Diseño Visual en la ETH de Zúrich. Ha publicado numerosos libros sobre diseño y pensamiento visual.</i> <br><p/><br></br><p><b> About the Author </b></p></br></br><b>Peter Jenny </b>is a Swiss designer. He is a professor of visual design at ETH Zurich and is the author of numerous books about design and visual thinking.

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