Persuade - by Andres Lares & Jeff Cochran & Digan (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>"Persuade draws on psychology, sociology, decision-making, body language, emotional intelligence, and other fields in order to explain why we do what we do, and then ultimately provides readers with an easy-to-use 4-step process for how to influence people. It is uniquely based on the combination of original research, scientific studies, real-world examples, and practical exercises -- making it a fun and easy read that is credible and highly impactful. When selling, buying, negotiating, or generally communicating in business and in life, we aim to achieve our objectives but also walk away, and have the other side walk away, feeling good about the process. There are many excellent business books on negotiation, communication, marketing and sales; however, few explore the common, human mechanisms underlying all of these scenarios in an in-depth, up-to-date scientific-yet-commonsense manner. Persuade will empower readers with an easy-to-use 4-step process, based on original research, scientific studies, real-world examples and practical exercises. Readers will walk away understanding how and why people make decisions, with usable tools to improve their ability to influence others and increase both confidence and success"--<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>Transform your ability to persuade and negotiate with this practical new resource</b></p> <p>In <i>Persuade: The 4-Step Process to Influence People and Decisions</i>, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.</p> <p>In this important book you'll discover: </p> <ul> <li>Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions</li> <li>Real world examples and practical exercises to illustrate and practice the concepts discussed</li> <li>A fun yet rigorous approach of a complex subject that can be practically applied in any business situation</li> </ul> <p><i>Persuade</i> is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><b>GET WHAT YOU WANT</b></p><p><i>Persuade</i> provides readers with insights from psychol-ogy, sociology, body language, and emotional in-telligence to deliver a concise exploration of human decision-making and persuasion. This book and its 4-step process will serve as an invaluable resource for anyone seeking to improve their ability to influence others, communicate more effectively, and raise their negotiation performance.</p><p>"These guys are brilliant. They have taken the fun, interactive, and information packed experience that SNI has imparted to my Business Mastery folks for years and translated it into this book that delivers all of that and more. Jeff Cochran and Andres Lares are experts at taking commonsense approaches to impactful skills but delivering them with a playfulness that is unique in this industry. These guys take their topic seriously, but never make the mistake of taking themselves any other way than with a grain of salt."<br><b>--TONY ROBBINS, </b> <i>New York Times</i> bestselling author, philanthropist, world renowned life and business strategist</p><p>"<i>Persuade</i> is great for leaders and aspiring leaders. It opens your eyes to the incredible science and research available around influencing others in a way that you can seamlessly implement in business and life, thanks to the authors' decades of experience and practical approach. For those of us looking to learn about persuasion and influencing, you will become better at both by reading this book."<br><b>--HOWIE ROSEMAN, </b> EVP and General Manager, Philadelphia Eagles</p><p>"While the business landscape is crowded with advice about decision-making, it is rare to find a simple yet impactful process outlined so clearly. What makes Persuade so valuable is the unique perspective provided by authors Lares, Cochran, and Digan. They balance a deep base of research with a wealth of practical experience. This book will be an invaluable resource for anyone looking to improve personal and business outcomes through more effective strategies with persuasion at the core."<br><b>--MARK SHAPIRO, </b> President and CEO, Toronto Blue Jays</p><p/><br></br><p><b> About the Author </b></p></br></br><p><b>ANDRES LARES</b> is Managing Partner at the Shapiro Negotiation Institute and an Adjunct Professor at Johns Hopkins University. His professional focus is on coaching clients in the areas of sales, negotiation, and influencing, especially within sports and Fortune 500 organizations. Andres' expertise in the field has led to being featured in <i>Forbes, Harvard Business Review</i>, CNBC, FOX, and <i>Entrepreneur</i>, and guest lecturing at universities all over the world.</p><p><b>JEFF COCHRAN</b> is one of the most sought-after negotiation speakers and trainers in the world. He has delivered high-impact sessions in over 20 countries to tens of thousands of professionals as part of customized in-house training and as a speaker at global conferences. In both cases, he has won countless awards and been rated the best speaker of international events.</p><p><b>SHAUN DIGAN</b> is a writer who has run a company and studied business --with an MBA and PhD--and taught in the field. As a result, Shaun brings a unique perspective to persuasion along with an academic rigor to this book.</p>
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