The Creative Nudge - by Mick Mahoney & Kevin Chesters (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br>Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With <i>The Creative Nudge</i>, use nudge theory to unleash your innate originality. A new behavioral science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behavior changes, retrain your brain and live a more creative and rewarding life.<p/><br></br><p><b> About the Author </b></p></br></br>Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix. Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective. <p/>Mick's strategic partner, <b>Kevin Chesters</b>, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.
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