Ride the Tornado - by Tobin Lehman (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Digital change creates a whirlwind of ever-shifting markets and being directionless, even for a moment, will sabatoge a company's potential. To surge through the storm as a money-making business, you need to move quickly - but with intention.</p><p>Most marketing management leaders lack a framework for successful decision making in a fast-paced digital marketing industry. Rigid long-term planning won't work when you must execute rapid results that build over time.</p><p>In Ride the Tornado</em>, learn how to take advantage of change without caving into it. New North Agency founder Tobin Lehman offers a step-by-step guide to a proven system that adds razor-sharp focus into marketing strategy: the RTX(c) decision-making framework. Reshape your perception of change and transform your marketing decision-making to achieve better results, more efficiently.</p><p>You'll discover: </p><ul><li>How the speed of change affects your brand, customers, and sales.</li><li>Why long-term project planning can't handle dynamic environments - and why agile thinking is the better option for innovative leadership.</li><li>The three stages of RTX(c) - Assessment, Ideation, and Execution - and how to implement the framework within your team.</li><li>Sample agendas, FAQs, and communication strategy for a team leader to put the ideas into practice today.</li><li>Solutions to potential challenges if things go awry and how to prep for unexpected results.</li></ul><p>Don't just weather the storm - command and conquer it with focus, force, and success. Empower your organization into a rapidly thinking, executing business unrelenting to the winds of digital marketing change with RTX(c) framework. Get <em>Ride the Tornado</em> now!</strong></p>
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