Designing Quality Survey Questions - by Sheila B Robinson & Kimberly Firth Leonard (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br><p>Surveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering data. But <em>how </em>researchers ask a question can dramatically influence the answers they receive. <br/> <br/> Sheila B. Robinson and Kimberly Firth Leonard's <strong>Designing Quality Survey Questions</strong> shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as crafting demographic questions, designing questions that keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses. Additionally, Stories from the Field features provide real world experiences from practitioners who share lessons learned about survey design, and end-of-chapter exercises and discussion questions allow readers to apply the information they've learned.</p><p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Surveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering data. But <em>how </em>researchers ask a question can dramatically influence the answers they receive. <br/> <br/> Sheila B. Robinson and Kimberly Firth Leonard's <strong>Designing Quality Survey Questions</strong> shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as crafting demographic questions, designing questions that keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses. Additionally, Stories from the Field features provide real world experiences from practitioners who share lessons learned about survey design, and end-of-chapter exercises and discussion questions allow readers to apply the information they've learned.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>A one-stop shopping manual to survey design.--Allison K. Wisecup<br><br>This is a comprehensive, concise guide to creating quality questions that provides guidance and rationale for design choices that will improve survey research.--Anne K. Hughes<br>
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