Marketing - 2nd Edition by Robert Murdick & Ruth Thaler-Carter (Hardcover)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br>Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing's most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor. <br> 6 page laminated guide includes: <ul><li>Core Concepts</li><li>Marketing Perspectives <ul><li>Key Marketing Perspectives to Guide Marketers</li><li>The Marketing Environment</li></ul></li><li>The Role of Marketing</li><li>Cross-Cultural Marketing</li><li>Target Markets</li><li>Market Segmentation</li><li>Products <ul><li>Goods, Services</li><li>Total Product, Consumer Products</li><li>Organizational or Industrial Products</li><li>Product Development & the Product Life Cycle (PLC)</li><li>Branding</li><li>Product Mix Strategies</li></ul></li><li>Communications in Marketing <ul><li>Personal Selling</li><li>Managing the Sales Force</li><li>Advertising, Advertising Techniques</li><li>Sales Promotion</li><li>Public Relations</li></ul></li><li>Social Media & Online Content <ul><li>Online Content</li><li>Big Data & Social Media Analytics</li><li>Opinion Leaders & Social Media Influencers</li></ul></li><li>Distribution: Channels & Logistics <ul><li>Channel of Distribution</li><li>Retailing, Wholesaling or Wholesale Trade</li><li>Marketing Logistics Management: Physical Distribution</li><li>Consumer Privacy & Security</li></ul></li><li>Purchasing Decisions <ul><li>Commercial & Industrial Market Purchase</li><li>Market & Consumer Purchase</li><li>The Adoption Process</li></ul></li><li>Marketing Research & Decision Making <ul><li>Marketing Research Process</li><li>Types of Research, Sources of Data</li></ul></li><li>Price Determination <ul><li>Pricing Objectives</li><li>Pricing Methods in Practice</li></ul></li><li>Nonprofit Marketing</li></ul>
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