Let's talk flavor strategy. Yes, it's a thing in the product development world. So a lot of other players in this category have a "strawberries & cream" game plan, but the Oatly strategy is to let the star player be the star player. (You may be glad to know, with that last sentence, we've reached the quota for sports references on a Target product webpage, so please read on with confidence.) Even though these real strawberries pair amazingly well with the oat base, the goal was never a strawberries & cream flavor. This is strawberry, people. And in keeping with the bold flavor theme, a touch of lemon and sea salt has been added to bring out the strawberries' best talents. The result is that if it was summer and you were in a field eating juicy red strawberries brushed lightly with the leaf of a citrus tree, you wouldn't have to try this product because you would already know exactly what it tastes like.
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