<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>As clinical as it sounds to express the value of human lives, health, or the environment in cold dollars and cents, cost-benefit analysis requires it. More disturbingly, this approach is being embraced by a growing number of politicians and conservative pundits as the most reasonable way to make many policy decisions regarding public health and the environment. </p><p>By systematically refuting the economic algorithms and illogical assumptions that cost-benefit analysts flaunt as fact, <em>Priceless</em> tells a gripping story about how solid science has been shoved to the backburner by bean counters with ideological blinders (<em>In These Times</em>). Ackerman and Heinzerling argue that decisions about health and safety should be made to reflect not economists' numbers, but democratic values, chosen on moral grounds. This is a vividly written book, punctuated by striking analogies, a good deal of outrage, and a nice dose of humor (Cass Sunstein, <em>The New Republic</em>). </p><p>Essential reading for anyone concerned with the future of human health and environmental protection, <em>Priceless</em> shines a bright light on obstacles that stand in the way of good government decisions (<em>Public Citizen News</em>). </p><br><p/><br></br><p><b> Review Quotes </b></p></br></br><br>As Frank Ackerman and Lisa Heinzerling point out . . . it is hardly clear why the same logic [of short term investments] should apply to the value of our great-grandchildren. --Jim Holt, <em>The New York Times Magazine</em> <p/>Ackerman and Heinzerling combine sophisticated criticism and a provocative policy perspective with an accessible style and an eye for contemporary political issues. --<em>Harvard Law Review</em> <p/>If you've ever wondered where some really bad ideas--more arsenic in your water, say--could have come from, this book will provide the answers. --Bill McKibben, author of <em>The End of Nature</em><br><p/><br></br><p><b> About the Author </b></p></br></br>Frank Ackerman is an economist at the Global Development and Environment Institute at Tufts University and author of "Why Do We Recycle?" He lives in Cambridge, Massachusetts. <BR>Lisa Heinzerling is a professor at the Georgetown University Law Center, specializing in environmental law. She lives in Bethesda, Maryland.<BR>
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