Surveys That Work - by Caoline Jarrett (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><em>Surveys That Work</em> explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error--a key concept in survey methodology. If you are conducting a survey, this book is a must-have.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"Caroline has created a must--read 'one-stop source' for those looking to conduct a survey. Read this book--and learn from one of the best."<br> --<b>Laura Wilson</b>, Data Quality Hub Lead, UK Office for National Statistics<br><br>"If you have avoided using surveys as a tool for understanding the needs of the people who use your products, shy away no more. This book is a delight to read and use."<br> --<b>Dana Chisnell</b>, Policy Designer, U.S. Digital Service<br><br>"In an easy-to-read, conversational style, Caroline takes you through the entire process with wonderful examples, helpful stories, and tons of good advice."<br> --<b>Janice (Ginny) Redish</b>, author of Letting Go of the Words<br><br>"This is crucial reading for those who want to deepen their user-centered practice with quantitative research. A thorough exploration of all dimensions of the thinking process behind good surveys, this book will make you a better questioner!"<br> --<b>Misaki Hata</b>, Service Designer, NHS Digital<br>
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