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<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>Achieve Exceptional Results and Beat Your Competition</b><br><p>... how the power of magic can ignite your own imagination, power through barriers, and get way ahead of any competition. ―<b>David Copperfield</b>, American magician<br></p><p><b>#1 New Release in Organizational Change</b><br></p><p><b>First comes the magic, and then the magic becomes the reality</b><br></p><p><b>We are all capable of magic.</b> You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic is what human beings do. It's just that some do it a lot better than others.<br></p><p><b>Key business strategy secrets from the world's greatest magicians.</b> This book takes everything that three remarkable authors―a corporate strategist, a former acting CIA director, and a world-renowned magician―have learned about magic and packs it into a unique framework that captures the best of this art form. Then the book relates it directly to key lessons applicable to a wide variety of business enterprises. The authors' objective is not to create a new generation of magicians, but to adapt nine strategies of the world's greatest magicians; bolstering innovation, energizing leadership, and sparking business success.<br></p><p><b>Magic and disruptive innovation.</b> Each chapter opens with a scenario depicting a pivotal historic moment in magic (think Harry Houdini, Doug Henning, Penn and Teller, David Copperfield) and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry, disruptive innovation, and propel a company light years ahead of the competition.<br></p><p><b>Learn how to: </b><br></p><ul><li>Anticipate the next trends</li><li>Create remarkable new products</li><li>Launch marketing and advertising campaigns that will mesmerize</li><li>Make dazzling sales presentations</li><li>Resolve seemingly unsolvable business dilemmas</li><li>Inspire teams with resilient change leadership</li></ul><p><b>If you have read <em>Creating Magic</em> by Lee Cockerell or <em>Bored and Brilliant</em> by Manoush Zomorodi, you'll want to read <em>Creating Business Magic</em>.</b></p>

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