<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><strong>What Is Consciousness</strong>: <em>The Factor Creating the Law of Limitation</em> is an eye-opening investigation of how what we know limits our power to know the unknown. </p><p><br></p><p>Have you ever wondered why some people know what you do not? Why you have to read books, research an issue, practice a project, or scientifically study a subject to know something that some can explain spontaneously using intuitive reasoning? For instance, you may have waited to watch others' experiences before deciding to take precautions to protect your kin and kith from COVID-19. Until those became martyrs, you were willing to put your wellness to the hands of a tiny virus you thought had virtually no existence. Why did we not know that a virus has the potential to cause an infectious, morbid, and deadly global pandemic in a globally connected world, bringing even the wealthiest of nations to a standstill? Was it because such an eventuality was not knowable through the systems of knowing we had, such as the scientific knowledge? Or did we create the uncertainty due to the certainty we felt in our supernatural intellectual and physical endowments? </p><p><br></p><p>India has become a classic case study. India was an early mover in creating mass awareness about the need for diligence and had one of the lowest infectivity and mortality in 2020. It led to a theory that people of India have an innate immunity because of the impoverished conditions. In 2021, this theoretical consciousness became the cause for falsifying the theory that made people lax to the self-evident risk in their backyard. </p><p><br></p><p>Dr. Vipin Gupta has a Ph.D. in managerial science and applied economics from the Wharton School of the University of Pennsylvania. He is a gold medalist from the Post-graduate Program of the Indian Institute of Management, Ahmedabad, India. He is a Professor of sensible management and appropriate science at the Jack H. Brown College of Business and Public Administration, California State University San Bernardino, USA. </p><p><br></p>
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