The End of Marketing - by Carlos Gil (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Traditional marketing is dead. Engage with consumers that tune out from brand marketing and transform your customer relationship management, as AI, chatbots and social media continues to redefine marketing.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart <em>combined</em>, traditional marketing as we know it is dead.</p><p><strong><em>The End of Marketing</em></strong> revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.</p><p><strong><em>The End of Marketing</em></strong> explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>Carlos Gil is one of the most brilliant marketers I've ever had the pleasure of working with and his insights and knowledge are critical to succeeding in business today. <i>The End of Marketing</i> is essential reading for entrepreneurs and marketers alike. The author is right: marketing is dead; human connection and emotions are what drive people and their actions.-- "Josh Machiz, Head of Client Engagement, Nasdaq"<br><br>Carlos Gil is relentless in his dedication to his craft. Don't bother reading <i>The End of Marketing</i> if you aren't ready to alter your stale marketing mindset.-- "Leah Dorsey Harris, Content and Programming Director, Digital Summit Series"<br><br>Carlos Gil's illustrious career makes him expertly positioned to help readers navigate the ever-changing world of marketing technology. It's exciting to find a book that provides both a strategic roadmap as well as detailed common-sense advice. It's a must-read for both seasoned marketers and those who are just starting the journey to build a personal brand.-- "Bonin Bough, Founder and Chief Growth Officer, Bonin Ventures"<br><br>I first saw Carlos Gil speak at SXSW in 2016 and immediately hired him to work with our company. His knowledge, expertise and ability to teach and or implement best practices puts him in an elite category.-- "Chris Heller, Chief Real Estate Officer, OJO Labs"<br><br>Is your marketing failing? Study this book. Carlos Gil reveals a strategy for developing a loyal community in an age where loyalty is hard to come by.-- "Michael Stelzner, Founder and CEO, Social Media Examiner"<br><br>Razor-sharp, insightful and unafraid to say it like it is. Carlos Gil paves the way for a new era in marketing.-- "Gerard Adams, Co-founder, Elite Daily"<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Carlos Gil </b>is an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot, and BMC Software. His work has been featured in <i>Harvard Business Review</i>, <i>Inc</i>., <i>Entrepreneur</i>, and <i>Social Media Examiner, </i>and his speaking includes keynotes for clients across the United States, Europe and South America. He is the CEO and Founder of Gil Media Co., working with Fortune 500 clients including DocuSign, Western Union, and Keller Williams.
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