Fightback - by Felix Staeritz & Simon Torrance (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>"Foreword by Martina Larkin, World Economic Forum."--Cover.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Digitization is the biggest disruption for business as usual at any major corporation. Trusted mindsets and existing business models are collapsing, corporations are struggling to react to the Fourth Industrial Revolution by risking too little transformation too slowly - and your industry is up next! It's time to wake up, act and really shape digital change. We need to take up responsibility for digitization and Europe might well be the center stage for this change. "Fightback" delivers a stunning and convincing blueprint that will enable business leaders to use the digital economy to their advantage by leveraging three powerful, but little understood, strategic tools - platform business models, digital ventures and the special skills of tech entrepreneurs. Based on a sophisticated analysis, the book is a hands-on playbook for corporate renewal in an age of digitization and makes a convincing case for Europe leading the way in changing minds and business around the world.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>The Fourth Industrial Revolution is creating a rapid, comprehensive transformation - technologically, economically, socially and politically. To shape this transformation, we must take collective responsibility. Fightback showcases how to embrace digitalization and how to overcome disruption." - Klaus Schwab Founder and Executive Chairman, World Economic Forum "A must-read for every company that wants to stay ahead of disruption. Boards and executives will learn to leverage new sources of growth by partnering with entrepreneurs." - Gunnar Groebler, Senior Vice President, Business Area Wind, Vattenfall "Digital transformation, platform-based business model, innovative corporate culture - that's what we are working on every day. Fightback addresses these key challenges and illustrates that traditional companies in particular must proactively shape digital change in order to be successful in the future. A must-read for everyone working in a traditional industry." - Gisbert Rühl, Chief Executive Officer, Klöckner<br>
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