Seducing Strangers - by Josh Weltman (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br><i>Mad Men</i> co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>How to get someone, somewhere, to do something.</b> <p/> The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and "Mad Men" did it. In today's service-based, social media-focused, information economy, the job is called life, and everyone does it. <br> Here's how you can do it. And do it better.<p/><br></br><p><b> From the Back Cover </b></p></br></br>How to get someone, somewhere, to do something. <p/> The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and "Mad Men" did it. In today's service-based, social media-focused, information economy, the job is called life, and everyone does it. <p/> Here's how you can do it. And do it better.<p/><br></br><p><b> Review Quotes </b></p></br></br><br><i>"Mad Men</i> ad man Josh Weltman knows how to sell." -- <i>Fast Company co.CREATE</i> <p/> "Seducing Strangers is packed with surprisingly fascinating case studies from the advertising world." -- EntertainmentWeekly.com <p/> Mad Men co-producer Josh Weltman, meticulously executes many of the ads we've seen Don Draper and Peggy Olson pitch....[His] book <i>Seducing Strangers: How to Get People to Buy What You're Selling</i>, which includes a foreword by Jon Hamm, imparts his wisdom from two-plus decades in the industry."<i> -- </i>Vulture.com <p/> Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. <i>Seducing Strangers</i> shows you how. <p/><i>"People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is 'You know I play a fictional advertising executive, right?' That's usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman."</i> --from the Foreword by Jon Hamm<br>
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