Nike: Better Is Temporary - by Sam Grawe (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br><p>At Nike, the desire to be the best is a journey, not a destination - better is always temporary.</p><p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>At Nike, the desire to be the best is a journey, not a destination - better is always temporary.</b></p><p>Phaidon commemorates the company's influence with <i>Nike: Better is Temporary</i>, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.</p><p>This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.</p><p>Beginning with Breaking2, an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.</p><p>The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, Crafting Color.</p><p>Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, <i>Nike: Better is Temporary</i> will serve as a manual of innovation and inspiration for generations to come.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>An anthological landmark publication that offers a behind-the-scenes insight into the internal design philosophy of Nike. - <i>Hypebeast</i></p><p>The book takes a deep dive into the approach Nike takes when it came to creating its industry-defining products, along with showcasing previously-unseen designs, prototypes, insider stories, and more. - <i>Footwear News</i></p><p>An unprecedented look behind the scenes. - <i>Design Week</i></p><p>[<i>Nike</i>] demonstrates the core role that marketing and storytelling play at the sportswear brand. - <i>Creative Review</i></p><br><p/><br></br><p><b> About the Author </b></p></br></br><p><b>Sam Grawe</b> is a writer, editor, creative director, and brand consultant based in the San Francisco Bay Area. He was previously global brand director for Herman Miller, where he lead integrated brand marketing and communications across a variety of platforms and media. Prior to this, he served as editor-in-chief of <i>Dwell</i> magazine.</p>
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