Designing Effective Instruction - 8th Edition by Gary R Morrison & Steven J Ross & Jennifer R Morrison & Howard K Kalman (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>"The eighth edition of Designing Effective Instruction has evolved from one of Jerry's early textbooks. In 1971, Instructional Design: A Plan for Unit and Course Development was published by Fearon Publishers. In the preface Jerry wrote, "Planning for student learning should be a challenging, exciting, and gratifying activity." Almost 50 years later, experienced instructional designers would agree with Jerry's statement. We believe that this edition of our textbook will help instructional designers to accept the challenge of designing effective and efficient instruction that is exciting and interesting, to find that the process is stimulating, and to believe that there is a great deal of satisfaction to gain from completing an instructional design project"--<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>A guide to the information and practical skills for successful instructional design, revised and updated</b> </p> <p>The updated eighth edition of <i>Designing Effective Instruction</i> offers educators an essential guide for designing effective and efficient instruction that is exciting and interesting. The flexible model presented is based on research from many different disciplines. The authors--noted experts on the topic--draw on recent research that incorporates both behavioral and cognitive approaches into the model.</p> <p>The eighth edition highlights the fundamentals of instructional design that can help students develop a solid foundation in the design process. These basic skills can be adapted to a wide variety of settings, such as multimedia, classroom, business, health care, higher education, and distance-education instruction. This new edition has been revised to include information on the most recent research and trends. The book also contains a new section on the topic of lean instructional design. This new section discusses strategies to reduce time and resources for each step of the process. This important guide: </p> <ul> <li>Offers a review of the basic skills needed to create effective instruction</li> <li>Includes various features to stimulate thinking and provides additional explanations</li> <li>Provides a real-world scenario in every chapter</li> <li>Presents exercises to test skills and knowledge</li> <li>Contains a quality management section to help conduct a quick quality check of the design project</li> </ul> <p>Written for instructional designers in business, military, medical, and government settings as well as to those in higher education and P-12 classrooms, <i>Designing Effective Instruction </i>is the proven resource for designing quality instruction that can motivate participants.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><b>A GUIDE TO THE INFORMATION AND PRACTICAL SKILLS FOR SUCCESSFUL INSTRUCTIONAL DESIGN, REVISED AND UPDATED</b> <p>The updated eighth edition of <i>Designing Effective Instruction</i> offers educators an essential guide for designing effective and efficient instruction that is exciting and interesting. The flexible model presented is based on research from many different disciplines. The authors--noted experts on the topic--draw on recent research that incorporates both behavioral and cognitive approaches into the model. <p>The eighth edition highlights the fundamentals of instructional design that can help students develop a solid foundation in the design process. These basic skills can be adapted to a wide variety of settings, such as multimedia, classroom, business, health care, higher education, and distance-education instruction. This new edition has been revised to include information on the most recent research and trends. The book also contains a new section on the topic of lean instructional design. This new section discusses strategies to reduce time and resources for each step of the process. This important guide: <ul> <li>Offers a review of the basic skills needed to create effective instruction</li> <li>Includes various features to stimulate thinking and provides additional explanations</li> <li>Provides a real-world scenario in every chapter</li> <li>Presents exercises to test skills and knowledge</li> <li>Contains a quality management section to help conduct a quick quality check of the design project</li> </ul> <p>Written for instructional designers in business, military, medical, and government settings as well as to those in higher education and P-12 classrooms, <i>Designing Effective Instruction</i> is the proven resource for designing quality instruction that can motivate participants.<p/><br></br><p><b> About the Author </b></p></br></br><p><b>GARY R. MORRISON</b> is a professor emeritus at Old Dominion University. <p><b>STEVEN M. ROSS</b> is a senior research scientist and professor at the Center for Research and Reform in Education at Johns Hopkins University. <p><b>JENNIFER R. MORRISON</b> is an assistant professor at the Center for Research and Reform in Education at Johns Hopkins University. <p><b>HOWARD K. KALMAN</b> is an associate professor in strategic communication at Ithaca College.
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