Mastering Mobile Learning - by Chad Udell (Hardcover)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>Discover the strategies, tools, and technologies necessary for developing successful mobile learning programs</b> <p>In the modern, rapidly-expanding mobile learning environment, only clear guidelines and state-of-the-art technologies will stand up to the challenges that lie ahead. With a smart focus that combines a proven process with all-important strategies and practical applications, <i>Mastering Mobile Learning</i> stands as the most modern, comprehensive resource on the subject. It also features unique technical content previously unavailable among the literature of the mobile learning field. This book will help you turn concept into reality.</p> <p>This book will show you best practices for obtaining and providing educational, training, and professional development content on devices like smartphones, tablets and other mobile devices. Trainers, educators, designers, instructional technologists, workplace learning professionals, and HR professionals will learn how mobile learning differs from other forms of e-learning, and will be introduced to the challenges and--more importantly--the advantages of mobile learning strategies and technologies for 21<sup>st</sup> century business environments. The book provides: </p> <ul> <li>An overview of mobile learning, including evolving definitions and reasons for executives to embrace this approach</li> <li>A discussion of the business drivers of mobile learning, advice for creating a mobile learning content strategy, and easy ways to inexpensively launch mobile learning</li> <li>Valuable tips on how to use unique affordances of mobile devices to better serve your learners while they are on the go</li> <li>Information on the ROI of mobile learning, using mobile devices as research tools, and why training in mobile development is critical</li> <li>An overview of the technical aspects of the design and development of mobile learning</li> </ul> <p>Written by experts in this burgeoning field, <i>Mastering Mobile Learning</i> provides a roadmap for creating the most effective learning content, strategies, and applications possible.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>Mobile learning has grown from a few experimental sites to a wave of new users in educational and training settings, with a growing body of knowledge on how to use this new learning technology in the most optimal way. <p>Written by a group of expert contributors who have a rich knowledge base about mobile learning from working with clients in the learning and development industry, <i>Mastering Mobile Learning</i> is an accessible and comprehensive resource that includes a proven process, important strategies, and a range of practical application suggestions for creating mobile learning opportunities. The book also features unique technical content for those interested in accessing the power of mobile learning. <p><i>Mastering Mobile Learning</i> explores the concepts and the proven techniques for developing large-scale mobile learning platforms, including best practices for implementing educational, training, and professional development content on smartphones, tablets, and other mobile devices. In addition, the authors outline the challenges and--more importantly--the advantages of implementing mobile learning strategies and technologies in business environments and they make a compelling argument for executives to embrace this approach. <p>Throughout the book, the authors list a number of vital considerations in designing mobile learning from existing content and preview several formats for developing successful mobile materials from the ground up. The book also includes a discussion of the business drivers of mobile learning and contains advice for creating an effective content strategy. <p>The authors offer information on easy ways to inexpensively launch mobile learning as well as valuable tips on how to use unique "affordances" of mobile devices to better serve learners who are on the go. <i>Mastering Mobile Learning</i> is filled with a wealth of information on the cost saving advantages of mobile learning, describes how to use mobile devices as research tools, and shows why training in mobile development is critical. <p><i>Mastering Mobile Learning</i> provides a roadmap for creating the most effective learning content, strategies, and applications possible. <p><b>The Hands-On Guide for Developing Successful Mobile Learning Programs</b> <p>Designed for trainers, educators, designers, and workplace learning professionals, <i>Mastering Mobile Learning</i> is a comprehensive resource that includes best practices for developing and designing mobile learning strategies, using state-of-the technologies, and harnessing the power of mobile devices to transform learning.<p/><br></br><p><b> About the Author </b></p></br></br><p><b>CHAD UDELL</b> is the managing director of Float Mobile Learning. Chad is the author of <i>Learning Everywhere: How Mobile Content Strategies Are Transforming Training</i> and works with industry-leading Fortune 500 companies on developing mobile learning strategies that are then implemented by Float. <p><b>GARY WOODILL</b> as a senior analyst for Float Mobile Learning, he conducts research and market analyses, as well as assessments and forecasting for emerging technologies. He is the author of <i>The Mobile Learning Edge</i> and the co-author of <i>Training and Collaboration with Virtual Worlds</i>.
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