The Icarus Deception - by Seth Godin (Hardcover)
Similar Products
Products of same category from the store
All
Product info
<p/><br></br><p><b> About the Book </b></p></br></br>In Godin's most inspiring book yet, he challenges readers to find the courage to treat their work as a form of art. Being an artist is seizing new ground, making connections, and working without a map. With those tools, a worker is an artist, no matter what it says on the business card.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>In Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art</b><p></p><p>Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success?</p><p></p><p>But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.</p><p></p><p>The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card.</p><p></p><p>Godin shows us how it's possible and convinces us why it's essential.</p><p/><br></br><p><b> About the Author </b></p></br></br><b>Seth Godin </b>is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including <i>Permission Marketing</i>, <i>Purple Cow</i>, <i>All Marketers Are Liars</i>, <i>Small is the New Big</i>, <i>The Dip</i>, <i>Tribes</i>, <i>Linchpin</i>, and <i>Poke the Box</i>. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at SethGodin.com.
Price History
Cheapest price in the interval: 16.29 on November 8, 2021
Most expensive price in the interval: 24.99 on October 22, 2021
Price Archive shows prices from various stores, lets you see history and find the cheapest. There is no actual sale on the website. For all support, inquiry and suggestion messagescommunication@pricearchive.us