Scammed - by Christopher Elliott (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>"A leading consumer advocate reveals how protect your money, time, and integrity from corrupt businessesOnce upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and companies genuinely seemed to care about their valued customers--but those days are long gone. In this groundbreaking expose;, consumer advocate Christopher Elliot reveals the broken relationship between American consumers and businesses and explains how companies came to believe that fooling their customers was a viable, and profitable, business plan. Scammed explores how companies control information to mislead, distort the truth, and even outright lie to their consumers. Exposes the various ways companies have led their war against information--from seductive ads, disingenuous fine print, and unconventional promotions that involve seeding discussion forums and blogs with company-friendly comments Offers consumers insider knowledge of the system, reasonable expectations, and a clear understanding of the games businesses play Christopher Elliott is one of the nation's foremost consumer advocates Protect yourself, your time, and your money from the predators of the consumer world. Armed with knowledge, readers will become far more discerning and every business's worst nightmare"--<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses</b> <p>Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and companies genuinely seemed to care about their valued customers--but those days are long gone. In this groundbreaking exposé, consumer advocate Christopher Elliot reveals the broken relationship between American consumers and businesses and explains how companies came to believe that fooling their customers was a viable, and profitable, business plan.</p> <p><i>Scammed</i> explores how companies control information to mislead, distort the truth, and even outright lie to their consumers.</p> <ul> <li>Exposes the various ways companies have led their war against information--from seductive ads, disingenuous fine print, and unconventional promotions that involve seeding discussion forums and blogs with company-friendly comments</li> <li>Offers consumers insider knowledge of the system, reasonable expectations, and a clear understanding of the games businesses play</li> <li>Christopher Elliott is one of the nation's foremost consumer advocates</li> </ul> <p>Protect yourself, your time, and your money from the predators of the consumer world. Armed with knowledge, readers will become far more discerning and every business's worst nightmare.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><b>SCAMMED</b> <p>Most of us wouldn't buy that bridge in Brooklyn that some guy wants to sell us. We wouldn't wire money to people who send us an e-mail that promises to shower us with millions once they save a Nigerian diplomat. Used car salespersons? Not our friends. We're savvy customers who can spot a fast one, right? <p>Maybe not. As longtime journalist and customer advocate Christopher Elliott reveals in <i>Scammed</i>, sometimes today's con-jobs arrive via poorly spelled spam or fast-talking hustlers, and sometimes they come from well-dressed MBAs, intricate legal contracts, or management-approved corporate policies. <i>Scammed</i> shows how many businesses manipulate and mislead in order to not give you what you paid them for. You'll discover how you can protect yourself from this unfair behavior. If you feel doomed to suffer hidden fees, escape clauses, and shoddy products, <i>Scammed</i> gives you the tools to fight back, make yourself heard, and have your complaints resolved on the double. <p>Learn the latest techniques businesses use to give you a bad deal, as well as their most effective countermeasures. <i>Scammed</i> pulls back the curtain on: <ul> <li>How companies shape online perception, including "reputation management," "sock puppet" reviews, content mills, and "black-hat" search engine techniques</li> <li> Typical hidden clauses in end-user software licenses, credit card contracts, and other customer agreements</li> <li> The behavioral science behind sophisticated customer manipulation, and how to recognize and correct for it</li> <li> How to find good, fair-dealing companies and guard against bad ones</li> <li> Real-life stories of customers successfully fighting bad deals, and how they did it</li> <li> Effective techniques for communicating with companies and accelerating their response to your problem</li> <li> And more</li> </ul> <p>Shady dealers expect you to resign yourself to getting burned. Restore your power as a customer, make better choices, demand what you pay for, and hold onto your money with Christopher Elliott's winning advice. Don't get scammed; get <i>Scammed</i>, and get wise!<p/><br></br><p><b> About the Author </b></p></br></br><p><b>CHRISTOPHER ELLIOTT</b> is one of the nation's foremost consumer advocates. In his nearly two decades of fighting for consumers, he's proven himself as a fearless, fair, and effective mediator, going toe-to-toe with large corporations, litigious business owners, and government agencies.
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