The Innovator's Hypothesis - (Mit Press) by Michael Schrage (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Achieving faster, better, cheaper, and more creative innovation outcomes with the 5X5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>Achieving faster, better, cheaper, and more creative innovation outcomes with the 5X5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks. </b><p>What is the best way for a company to innovate? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. <i>The Innovator's Hypothesis</i> addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively--crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations. </p><p/><br></br><p><b> About the Author </b></p></br></br>Michael Schrage is a Research Fellow at the MIT Sloan School of Management's Initiative on the Digital Economy. A sought-after expert on innovation, design, and network effects, he is the author of <i>Serious Play: How the World's Best Companies Simulate to Innovate</i>, T<i>he Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas</i> (MIT Press), and other books.
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