The Talent Brand - by Jody Ordioni (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>"Drawing upon years of experience as founder and chief branding officer of the New York-based branding and communications agency Brandemix, Ordioni outlines the process for creating the key framework for your talent brand architecture. The Talent Brand guides the reader through Brandemix's carefully constructed process, providing complete access to branding tools, brainstorming templates, and learning resources. You only get one reputation, and The Talent Brand will show you how to create the reputation that drives business results."--<p/><br></br><p><b> Book Synopsis </b></p></br></br>Do you have a favorite store that you visit frequently, where the employees know your name and buying preferences? What about the barista at Starbucks who knows just how you like your coffee? Isn't that why you keep going back? <p/>That's the hallmark of a truly successful talent brand--when the hearts and minds of an organization's employees are fully aligned with their product brand. Talent branding is the fulfillment of a promise of the employee experience. It is informed with every interaction by employees in the organization, from pre-employment vetting to post-employment separations. It is the dialogue of that experience, owned by every past, present, or potential employee, and visible everywhere. <p/>Drawing upon years of experience as founder and chief branding officer of the New York-based branding and communications agency Brandemix, Ordioni outlines the process for creating the key framework for your talent brand architecture. <i>The Talent Brand</i> guides the reader through Brandemix's carefully constructed process, providing complete access to branding tools, brainstorming templates, and learning resources. You only get one reputation, and <i>The Talent Brand</i> will show you how to create the reputation that drives business results. <p/><b>Gold medal winner in the "HR/Employee Training" category in the 2018 Axiom Business Book Awards. Winner in the "Marketing & PR" category in the 2018 National Indie Excellence Awards.</b><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"I urge CEOs and other executives who may not know why or how to authentically connect talent to their strategic objectives to read <i>The Talent Brand.</i> Ordioni is a branding thought-leader with deep expertise in helping companies solve business challenges through defining their culture and unique value proposition as an employer. She has deftly crafted a hands-on guide that can be easily implemented within any culture and leadership model. By following her clear path forward, organizations can realize a swift and significant impact to their bottom line." --<b>Marshall Goldsmith, <i>New York Times</i> #1 bestselling author of <i>Triggers</i> and <i>What Got You Here Won't Get You There</i></b><br>"<i>The Talent Brand</i> is a must read. Direct in her approach, Jody Ordioni explores the art of making a strong emotional connection throughout an entire organization to drive business forward." --<b>Pat Wadors, former Senior Vice President, LinkedIn</b><br>"<i>The Talent Brand</i> is an important new release from branding thought-leader Jody Ordioni. It is an instructional guide to building an authentic, compelling talent brand, Employer Value Proposition and talent attraction framework that can be strategically implemented within any business. Successful executives and business leaders understand that the fastest and surest way for organizations to drive their business results is to leverage the power of their talent. This book details the critical process for capturing the hearts and minds of your current and future talent to build engagement and unleash the potential of your greatest competitive advantage -- your talent." --<b>Michael Cox, Senior Vice President, Comcast Talent Solutions</b><br><p/><br></br><p><b> About the Author </b></p></br></br><p>Jody Ordioni is a keynote speaker, author, founder and chief branding officer of Brandemix--a New York-based branding and communications agency that solves challenges through defining and marketing organizational culture to the people who drive business forward. With experience working across a wide range of industries from retail and tech to non-profit and healthcare, she is best-known for her work in keeping the relationship between the employee and employer authentic, engaging and true to the company's brand.</p>
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