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<p/><br></br><p><b> Book Synopsis </b></p></br></br>The College Level Examination Program (CLEP) enables students to demonstrate college-level achievement and earn college credit in various subject areas based on knowledge acquired through self-study, high school and adult courses, or through professional means. The CLEP Principles of/Introductory Marketing Passbook(R) prepares you by sharpening knowledge of the skills and concepts necessary to succeed on the upcoming exam and the college courses that follow. It provides a series of informational texts as well as hundreds of questions and answers in the areas that will likely be covered on your upcoming exam, including but not limited to: buyer behavior and consumption patterns; wholesale and retail markets; economic and social roles of marketing; and more.<p/><br></br><p><b> About the Author </b></p></br></br>National Learning Corporation has been a leading publisher of test-preparation Passbooks(R) for more than 50 years, with 6,000 titles available across 22 series. The College Level Examination Program (CLEP) enables students to demonstrate college-level achievement and earn college credit in various subject areas based on knowledge acquired through self-study, high school and adult courses, or through professional means. Each book in the CLEP Series offers practice through multiple-choice questions and answers in relevant subject areas, as well as informative texts to aid in understanding the study material.

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