Money Mammoth - by Edward Horwitz & Ted Klontz & Brad Klontz (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>"Financial Psychology is the study of how our beliefs about money impact our financial behaviors, both good and bad. Emerging research in the field of Financial Psychology tells us that underlying Money Scripts, developed at younger ages and handed down from our parents, form our financial beliefs and drive most of our money behaviors. Additionally, we also know that most financial decisions are made at the emotional and subconscious level, which we then reconcile rationally. Beyond the cognitive psychology of Behavioral Finance, Financial Psychology goes deeper into leading research to understand both our cognitive and subconscious beliefs about money. Financial Psychology and financial services industry experts, Dr. Brad Klontz and Dr. Ed Horwitz, help you understand and unlock those deep-seeded beliefs to overcome your issues with money, and finally feel good about taking control of your financial futures"--<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>A look at the psychological barriers to financial success and how to create a better financial future</b></p> <p>When it comes to our relationship with money, we are in the Stone Age. Despite the relentless barrage of information and warnings from financial experts, the average American is in terrible financial shape. It turns out that human beings are just not wired to do the right things around money--such as saving and not overspending. That's why financial success is so difficult to attain. When it comes to our financial instincts, we are no more evolved than our ancestors who hunted the Woolly Mammoth 400,000 years ago.</p> <p>Recent findings from the field of <i>financial psychology</i> could help the many Americans who know what they need to do but just can't seem to make it happen. If you fall into this category, consider <i>Money Mammoth: Evolve Your Money Mindset and Avoid Financial Extinction</i>.</p> <p>This book looks at financial well-being from a psychological and evolutionary perspective. It reveals the obstacles that prevent people from taking their first critical steps towards financial wellness. It examines how our instincts and beliefs about money influence our financial behaviors. It explores money beliefs, how they develop, and how they drive our money behaviors</p> <p>As the world's leading experts in financial psychology, authors Dr. Brad Klontz, Dr. Ed Horwitz, and Dr. Ted Klontz can help you: </p> <ul> <li>Discover how the experience of your ancestors are impacting your finances</li> <li>Understand how your friends, family members, and tribe may be holding you back</li> <li>Overcome mental roadblocks to wealth and success</li> <li>Harness the power of your emotional brain to transform your relationship with money</li> <li>Build confidence in your ability to take control of your financial future</li> </ul> <p>In <i>Money Mammoth</i>, the authors reveal the secrets to harnessing the power of your psychology to reach your financial goals.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>Written by renowned financial psychologists, professors, and certified financial planners, <i>Money Mammoth</i> shows readers how to change the behaviors and impulses that lead them financially astray. Full of actionable advice and practical strategies designed to help the average person achieve financial independence, the book acts as a guidepost for those who wish to take control of their personal finances and money relationships. Whether you're a hopeless spendthrift or hopelessly thrifty, <i>Money Mammoth</i> will help you save and enjoy your money. <p>The book is written in three parts, each of which is designed to assist you in reaching a destination of financial well-being. From identifying the sources of your less-than-optimal behaviors to showing you how you can take steps to change those behaviors into something more useful, <i>Money Mammoth</i> is a how-to guide for permanently improving your relationship with money. <p>Even as the authors provide sophisticated psychological information about the causes of our financial stress, the book remains approachable and highly engaging. You'll learn about topics as varied as the psychological biases that infect our thinking about money and the evolutionary origins of those biases, all while enjoying the authors' highly practical and readable approach. <p>Perfect for anyone who hopes to regain control of their credit, accounts, and financial behavior, as well as those who just need to brush up on the basics of personal finance, <i>Money Mammoth</i> also belongs on the bookshelves of everyone with a curiosity about the intersection of psychology and our relationships with money and finance. The book is a must-read amongst financial planners and professionals seeking a better understanding of some of the psychological underpinnings of the behaviors they see in their clients every day.<p/><br></br><p><b> About the Author </b></p></br></br><p><b>BRAD KLONTZ, PSY.D, CFP, </b> is a Certified Financial Planner and a financial psychologist who helps individuals and families understand their views about money. He is Associate Professor of Practice in Financial Psychology and Behavioral Finance at Creighton University's Heider College of Business. <p><b>EDWARD HORWITZ, PHD, CFP, FBS, </b> is a Certified Financial Planner and a Financial Behavioral Specialist with expertise in financial planning, risk management, and creating financial psychology solutions for organizations. He is an Associate Professor of Practice at Creighton University's Heider College of Business and holds the Mutual of Omaha Chair in Risk Management. <p><b>TED KLONTZ, PHD, </b> is Associate Professor of Practice in Financial Psychology and Behavioral Finance at Creighton University's Heider College of Business and a founder of the Financial Psychology Institute.
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